First draft of our storyboard 'LG TD BH KD'

Location Shots 'LG TD BH KD'

These are some location shots from the our music video, including some of the main areas of film.

Audience viewing habits

These days it has become extremely easy and massively available for everyone to watch and enjoy music. 

There are many ways in which people can watch music videos of all different sorts and genres. The internet, You can view music videos through many different websites, the main one obviously being the official websites of the artist/band of the song their listening to. 

There are also websites such as Youtube and Vimeo. 

You could also watch music videos on television as there are now many channels dedicated to certain music genres, these channels include MTV, AKA, Scuzz, Kerrang and many more.

Channel AKA is a Free-To-Air music channel, owned by All Around the World Productions, available through Sky within the UK and Ireland on channel 385. It is a music channel, focusing on playing upcoming UK urban/grime/hip-hop music and this would be the channel that the audience of our music video would watch as it features the exact type of videos we are creating. Channel AKA is a significant outlet not only for established artists, but also for those who are just starting out. Its material "includes crude productions shot with handheld digital video cameras," and helps new musicians attract attention and build a fan base.

Another way to watch music videos would be on smart phones and other technology such as iPads and iPods etc.

Audience theories

Maslow's Hierarchy of Needs - The theory that there are 5 layers of needs that all humans share; physiological (food, sleep,shelter), security, social, esteem and self actualisation.

Hypodermic Syringe Theory - The theory that media messages can be injected into the system like a drug, and influence people to behave in a certain way, e.g. seeing a 'cool' rapper being aggressive in a video could influence a male audience who identifies with him to behave similarly.

Desensitisation Theory - The theory that repeated exposure to certain messages can influence audiences to accept them, e.g. continued exposure to music videos that sexualise women through their clothing can influence ordinary women to believe that this is a 'normal' way to dress.

Two-step flow Theory - The theory that in society there are opinion leaders, who are influential in being able to shape the opinions and attitudes of people.

Uses and Gratifications - The theory that audiences use media texts to fulfil certain basic needs and pleasures, such as personal relationships, personal identification, diversion/escapism and surveillance.

Diversion - escape from everyday problems and routine.

Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas for family life

Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts

Surveillance - Information which could be useful for living eg) weather reports, financial news, holiday bargains

Analysis of music video survey results

This is the analysis of the music video questionnaire...

More than 80% of people said that music videos are important. This means people are constantly looking for new features and styles of music videos, because people are always interested into looking at new music videos. This is a good sign for our video because it means they will be interested with the style of our videos.

Over 50% of people who answered said that they would rather view a music video containing a narrative rather than a music preformance. The lyrics of our song itself is a story being told through the artist in this case Ed Sheeran & P Money are telling a story of hardships of life, The track is very personal and i think this is the best way to get the messages across.