Audience viewing habits

These days it has become extremely easy and massively available for everyone to watch and enjoy music. 

There are many ways in which people can watch music videos of all different sorts and genres. The internet, You can view music videos through many different websites, the main one obviously being the official websites of the artist/band of the song their listening to. 

There are also websites such as Youtube and Vimeo. 

You could also watch music videos on television as there are now many channels dedicated to certain music genres, these channels include MTV, AKA, Scuzz, Kerrang and many more.

Channel AKA is a Free-To-Air music channel, owned by All Around the World Productions, available through Sky within the UK and Ireland on channel 385. It is a music channel, focusing on playing upcoming UK urban/grime/hip-hop music and this would be the channel that the audience of our music video would watch as it features the exact type of videos we are creating. Channel AKA is a significant outlet not only for established artists, but also for those who are just starting out. Its material "includes crude productions shot with handheld digital video cameras," and helps new musicians attract attention and build a fan base.

Another way to watch music videos would be on smart phones and other technology such as iPads and iPods etc.