For our main task we had to create a music
video for a song of our choice, we chose P Money and Ed Sheerans ‘Lego House’.
We also had to create a Digipak and a magazine advert for the digipak alongside
this. In order to make an effective combination of our main and ancillary tasks
we need to consider different themes that we wanted to convey in our products.
We saw it was important to ensure that our
target audiences were the same between the three products so we decided to
research into music videos that shared a similar target audience as Lego House.
We looked at these videos and magazine adverts; we also looked at posters
released with the digipaks themselves. However there were few posters released
with digipaks.
Just as real media companies would I
created a promotional poster to advertise the digipak. I also designed the
whole digipak packaging; which followed the conventions of other digipaks.
The poster and digipak work very well in convergence
with each other, there are clear links between them both such as the clothing, mood
etc. I think they compliment each other very well.
These are the magazine advert and digipak
next to eachother;
Karl (the main
character) has been represented very similarly in each task (film, poster,
digipak) which is that he is an urban rapper, but also has real feelings and
emotions such as depression which is shown throughout the video, linking in
with the lyrics of the song. We did this to target the audience in a specific
way so they can relate to the main character, such as his emotions and the way
he dresses, rap and hip-hop fans will recognize the way he dresses. The
digipak, film and poster all follow the same themes and issues so they
compliment each other in the understanding of the underlying issues presented
throughout. This strategy of selling music product is called synergy, which relates to the products working in convergence with each other to advertise something or sell the overall package to an audience. This strategy plays an instrumental role in the selling of music and the artist related products throughout the music industry on a global scale. This is because it is a proven sales technique and is much more success to be seen if multiple products are on multiple media platforms, all promoting the same thing, rather than just one on its own which can be only then be seen by a limited audience.
My three products
are very good at complimenting each other due to their theming and colour
schemes that are very similar in all three. I also used images, which are very
similar in all products that show Karl in the same emotion and wearing the same
style of clothing, In order to maintain that same visual image throughout all
aspects of the full promotional package.
The
use of similar theme, structure and imagery makes the products as an overall
package much more effective because it means that when one is seen, it promotes
another of the products, leading to a large viewing audience because those that
do not see the video, may see the digipak in a shop or even a website, which
may then lead to them wanting to view other aspects of the package.
website would use the same font and themes to sync with the digipak and poster. The website would have features such as ‘Meet the artist’ and ‘About the artist’ page. These would interest any audience that wants to explore further into the artists world. This would be a further promotion technique and would have a bigger chance in people seeing the advert or digipak therefore boosting sales.
