Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

For our main task we had to create a music video for a song of our choice, we chose P Money and Ed Sheerans ‘Lego House’. We also had to create a Digipak and a magazine advert for the digipak alongside this. In order to make an effective combination of our main and ancillary tasks we need to consider different themes that we wanted to convey in our products.

We saw it was important to ensure that our target audiences were the same between the three products so we decided to research into music videos that shared a similar target audience as Lego House. We looked at these videos and magazine adverts; we also looked at posters released with the digipaks themselves. However there were few posters released with digipaks.

Just as real media companies would I created a promotional poster to advertise the digipak. I also designed the whole digipak packaging; which followed the conventions of other digipaks.

The poster and digipak work very well in convergence with each other, there are clear links between them both such as the clothing, mood etc. I think they compliment each other very well.

These are the magazine advert and digipak next to eachother;

 

 

 

 

 

 

 

Karl (the main character) has been represented very similarly in each task (film, poster, digipak) which is that he is an urban rapper, but also has real feelings and emotions such as depression which is shown throughout the video, linking in with the lyrics of the song. We did this to target the audience in a specific way so they can relate to the main character, such as his emotions and the way he dresses, rap and hip-hop fans will recognize the way he dresses. The digipak, film and poster all follow the same themes and issues so they compliment each other in the understanding of the underlying issues presented throughout.

This strategy of selling music product is called synergy, which relates to the products working in convergence with each other to advertise something or sell the overall package to an audience. This strategy plays an instrumental role in the selling of music and the artist related products throughout the music industry on a global scale. This is because it is a proven sales technique and is much more success to be seen if multiple products are on multiple media platforms, all promoting the same thing, rather than just one on its own which can be only then be seen by a limited audience.

My three products are very good at complimenting each other due to their theming and colour schemes that are very similar in all three. I also used images, which are very similar in all products that show Karl in the same emotion and wearing the same style of clothing, In order to maintain that same visual image throughout all aspects of the full promotional package.

The use of similar theme, structure and imagery makes the products as an overall package much more effective because it means that when one is seen, it promotes another of the products, leading to a large viewing audience because those that do not see the video, may see the digipak in a shop or even a website, which may then lead to them wanting to view other aspects of the package.

 If I had to improve my marketing package if I had the opportunity to do it again I would create a website to go along side my digipak, magazine advert and film. The digipak would have a web address on the back which would take you to the website which would have the music video on it, after the video there would be a advert for the digipak using the magazine advert. These would then work in convergence with each other making it more successful overall. The
 website would use the same font and themes to sync with the digipak and poster. The website would have features such as ‘Meet the artist’ and ‘About the artist’ page. These would interest any audience that wants to explore further into the artists world. This would be a further promotion technique and would have a bigger chance in people seeing the advert or digipak therefore boosting sales.