Thursday, 3 April 2014

Process of development and decisions made

These are screenshots of the editing process and choosing shots to using in certain parts. It also shows why we chose the specific shots in time with what lyrics. There is also some shots of random objects known as filler shots, usually used when there is no lyrics just the instrumental or when no lyrics have a narrative meaning in compliance with the video.

At first our music video was decided to be a cameo and not include a narrative story. After discussion and consideration of how difficult this could be to achieve we reconsidered our ideas and planned to create a narrative video for the song. We already had a lot of footage of Karl rapping the choruses at this point so we kept these shots.

We returned to film the narrative scenes, these included four main shots which would tell a story in alliance with the lyrics. These shots are:

1) The main character arguing with his dad in the car. - This tells us that his relationship with his poor and they constantly fight, this making him upset as the lyrics suggest.

2) Him looking at his reflection in the mirror. - Showing that he doesn't feel himself and is lost.

3) Writing lyrics and not being happy with them and throwing them into a bin. - He is upset and cannot focus on writing good lyrics, this upsets him as he throws them into the bin.

4) Receiving a text from his dad saying he doesn't want to see him. - His dad doesn't want to see him after arguing the day before in the car, he feels he is "out of touch" with his dad.

I have grouped these screenshots into different parts of the video to make this post easier to read. These are what the groups mean - 

1 = Shots and editing relating to his argument with his dad in the car.

2 = Shots and editing relating to him looking at his reflection in the mirror.

3 = Shots and editing relating to him writing lyrics.

4 = Shots and editing of him texting his dad.

5 = Filler shots.

6 = Shots and editing of the main character singing the lyrics, cameo shots.

7 = Shots and editing for the chorus.

8 = Shots from the first cut when Ben was singing the chorus, representing Ed Sheeran singing it.

Group 4

Group 4

Group 4

Group 5

Group 5

Group 2

Group 6

Group 3

Group 1

Group 1

Group 4 

Group 4

Group 5 

Group 5

Group 5

Group 7

Group 3

Group 6

Group 8

Group 5

Group 6

Group 8

Lyrics for Lego House Gosling Remix 'LG TD BH KD'

These are the lyrics for our song we are using, Lego House Remix -

(P Money)

[Verse 1]
I feel like I had plastic surgery, cause today I looked in the mirror an' realised I'm faced with neglection
Feeling like I'm in the belly of the beast, trying to get out, I don't even think it knows that it's pregnant
Stuck in the dream of deception, similar to a scene from Inception
Looking at reviews from the last show baffled, thinking "how come I didn't even get a mention?"
Shocking. I think somebody put too many plugs in my extension
I sign to music for twenty-three years, now I'm wondering why it doesn't want an extension
I'm being ignored, even the crowds just staring, I see the tension
Now I'm on the stage feeling like a mobile phone in the basement, cause I got no reception
Ah, no bars, get it?
Now I'm choking, no bars, get it?
It turned cloudy, no stars, get it?
I hit the ground so hard, headache
Ah, it's mad
I should be proud right now but I'm sad
Cause me and the world are out of touch, like the relationship between me and my dad

(Ed Sheeran)


[Hook]
I'm out of touch, in a cold December
Now
Keep Me Warm
I'm out of sight
With all these things I've done
Don't hold me down
It's more than I can take
Now
I'm out of sight
In a cold December

(P Money)


[Verse 2]
Uh, my mum walks past me. my brother Prays asking why I have left them?
I didn't know I broke up with my girlfriend 'til I saw her with someone else in Beckton
(Wow)
I text her, "you dissed it". She don't reply like it's none of my business
My mind goes round in circles, it keeps on rolling, rolling more than Limp Bizkit
Why'd you do me so wicked? Something must've happened, how did I miss this?
Love turns to pain, expressed with rage. I want justice but I got no witness (help)
Now I'm powerless. Probably why I'm fascinated with Misfits
I guess I'm single, not happy, cause my heart doesn't feel like triplets
Ah, three, nobody understands but me
I don't think I got no-one but myself, so when I'm broke I still say "I got P"
Ah, it's mad. I should be proud right now but I'm sad
Cause me and the world are out of touch, like the relationship between me and my dad

(Ed Sheeran)


[Hook]
I'm out of touch, in a cold December
Now
Keep Me Warm
I'm out of sight
All these things I've done
Don't hold me down
It's more than I can take
Now
I'm out of sight
In a cold December

(P Money)


[Verse 3]
So many thoughts battle me, got me holding my head in agony
Trying to put the pieces together and figure out if this nightmare is really reality
So many turning their back on me
(wait)
They're slowly coming back to me
All I can see is the word tragedy, but I didn't think there was a fatality
Uh, damn, I think I know why I don't see my dad
I think I know why my mum walks past
And why me and my girlfriend don't chat
See, all this time I thought I was mad
I know why I'm not proud and why I'm sad
I'm out of sight and touch, cause back in March I don't think I survived that crash

(Ed Sheeran)


[Hook]
I'm out of touch, in a cold December
Now
Keep me warm
I'm out of sight
With all these things I've done
Don't hold me down
It's more than I can take
Now
I'm out of sight
In a cold December
Cold December (repeat till fade)

Costume


In the music video we have two actors, Karl and Ben. Karl will be miming P Moneys rap and Ben miming Ed Sheerans chorus. Karl chose to wear dark clothes, this is a convention of the urban genre along with the hat he is wearing with the word 'Dope' on it. This is a popular word in the urban vocabulary. I think this choice of costume represents the urban genre well and it will come across in the video very well.



Ben is wearing a blue coat and blue skinny jeans along with red trainers. This is a casual look as Ed Sheeran elaborates over many genres so he does not really have a specific style so the look Ben has chosen shows this well.

Final Storyboard 'LG TD BH KD'




This is the storyboard we created for our music video it consists of the shot types and also the sketches which show what type of shot we are trying to achieve, in each scene.

Friday, 28 March 2014

Digipak Inspiration

This is the inspiration i used to create the front of my digipak it shows Abd Al Malik a french hip-hop artist sitting on a green bench in Paris. Our picture follows the conventions of this picture as they are both wearing nike shoes and are wearing black jackets and jeans. But in ours we made karl portray a depressed type of look to convey the feel that he is 'out of touch', depressed and sad as the lyrics suggest.
The inside image of my digipak shows a london skyline at night including the London Bridge, i chose this image because it is the location where P Money lives and is a nice filler photograph for the audience to look at while in the middle of the album. My inspiration for the picture came from this photo of Jay Z sitting infront of Brooklyn Bridge at night, which shows the same type of
lighting as the image i used. Jay Z is following the conventions for a rapper as he is wearing a NewYork snapback, a black coat and a huge ring on his finger to show wealth.
























The next image i chose to improvise is this picture of Jay Z standing against a white background looking to the side, wearing all black. The picture we used was karl with a white background
looking into the distance, as is Jay Z. This can show that karl (P Money in the song) is going through a lot as the lyrics tell us. The main focus for my digipak is Karl as he is the main focus in
the video.





























The last image i found was a picture of John Lennon walking on a pier with an image of barbed wire placed over the top, i chose to use this image to base mine on as it shows that he is trapped within himself and is upset, he finds it hard to let himself go and be confident.



Wednesday, 26 March 2014

Digipak planning

In order to improve my experience within Adobe Photoshop CS5.1, before editing the photos I have used for my digipak, I have taken a screenshot out of our music video to practice on. 
These are the photo's i used :- 









I decided to use this close up image as it is quite similar to the photograph I have taken for my ancillary task, and so am able to use this as a first draft version. 


I then cropped the frame to create a 12.49cm x 12.49cm close up image. 

I then chose to use this image for my final digipak -




I then edited the filter to a black and white, altering the contrast, saturation and the hue create a brighter image. I then placed the same image over the first and deleted all of the image except for the bench, leaving it green to stand out in the image. I then copied the colour of the bench for the text. 




After doing this I familiarised myself with the software and was confidently able to move onto editing my other photos for my ancillary tasks, my Digipak and magazine advert.

Tuesday, 25 March 2014

Magazine research

As part of an added to task in our coursework we have 

to create a magazine advert for the advertising of our digipak. 

There are few magazine adverts to look at for the genre we 

chose. The majority of the CD adverts I have found in 

magazine are mainly from the rock and mainstream pop 

music genre. With little existing resources i had i managed 

to find magazine adverts with similar codes and conventions 

of a grime/rap genre magazine CD advert.



The first magazine advert I have decided to look at is Young Jeezys 'The recession'. This advert has similarities to the grime genre in the fact that the advert has dark colours and the colour schemes are very usual of the grime and rap genres. The text which is also used is bold but fits with the genre of music that p money produces. The image used shows Jeezy in a black snapback cap, you can also see he is wearing a chain which complies to the codes and conventions of a rap genre. This proves an effective market point to design the advert around. I say this because the nice clothing, watch and jewelery connote a fast paced lifestyle which fans can relate to.



 The second magazine advert I am going to analyse is Jay-Z's 'The blueprint 3'. This is a different type of poster the the ones i have already looked at as it does not have a picture of the artists themselves and doesn't really conveys the conventions of rap album posters. The natural blue colour contrasts the red stripes which stand out and convey danger, which is typical in the rap genre. This draws the attention of the audience to the product. In this advert the image is a selection of instruments in the background which have been painted white, this effect really makes the poster original. This creates a feeling of love for the music industry and the instruments that make the music.