Evaluation Question 3

Question 3 - What have you learned from audience feedback?

Audience feedback video created as a group 'LG TD BH KD'
The rest of this post was written by myself.

We asked certain members of the showcase audience three different questions about our video, to achieve a better understanding of how they viewed the video.

The questions we asked were;

- How do you feel after watching the video?

-What message do you think the video got across?

-What do you think could be improved about it?

The feedback from questions one told us a couple of things. I thought that our video would portray a emotional type of feel and that the audience agreed. It was reassuring to find out that the audience could see what we tried to do with the video, they found it moving which was the exact feeling we tried to put across. This furthered the idea that the audience had a character they could relate to which was another key part of our music video. The audience saw the video through the use of visuals matching the lyrics of the track which matches Goodwin's theory which seemed to be the case with our video. Our music video also uses the gratification theory as the audience can relate to the character and real life situations which gratifies needs.

Question two helped me identify if the type of feelings we tried to put across were obvious. We found out that it had as many of the audience we asked told us that the video was about the relation between Karl and his dad, they found that he was feeling lonely, sad and isolated or trapped. The audience also noticed some visual representations we used in certain shots which we hoped the audience would see.

The third question helped us identify what went wrong with our video from the audiences point of view and what improvements we could make to better the video. It was surprising that the audience didn't find that we could make a vast amount of improvements, the main one being not to repeat the clips so many times. The feedback we gained from the audience gave us more confidence and made us feel that our video had succeeded.