The music video is different to a normal music video in many ways. The video is set out like a film and is 15 minutes long. This is unlike a normal music video which does not last this long and instead, usually lasts about 3 minutes. They do not usually this long because the audiences' attention would usually drift. Artists such as Michael Jackson are able to do this because of their name and their audience trusts them so much to entertain them and keep their attention.
The thriller video was so popular when it was released that it would be played on mainstream music channels and radio stations more than 3 times an hour due to high demand. The video was made with a budget of about $500,000 and made about 9 million units in profit.
The video goes against the stereo typical features of the pop genre. The video keep more towards a stereotypical horror video. The scenery is very dark, the characters are creepy monsters and ghools and there are even some jumpy scenes at the beggining of the video which is very stereotypical of a horror video.
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