In terms of audience, Kings of Leon's video 'Use Somebody' has many fandom opportunities in which the fans can experience behind the scenes actions such as unseen footage of the band backstage and laughing and joking. Through the video, the audience can develop a personal empathetic relationship with the band through the close up's of the lead singer and his sad lyrics the target audience feel they can relate to. The target audience of Kings of Leon would be young adults, who have been through similar situations to the band members themselves, therefore identifying personally with the experiences the lyrics speak of.
In terms of narrative 'Use Somebody' tells the story of how lonesome travelling alone can be on the road without someone to love you. It shows the hustle and bustle of busy life as a performer, and how the lead singer could 'use somebody' to be with. Tracking shots showing traffic- giving connotations of travel and movement- and tracking aerial shots showing cities from a birds eye view being juxtaposed with close ups of the singer singing to the camera provide the binary opposities of the busy life of travel with the calm stillness of lonliness.
The video of 'Use Somebody' is placed within the rock genre which shows the busy life of being on tour and the 'rock and roll jet set' lifestyle. I know the genre of this song is rock as it features a full band which includes guitars, drums and male vocals (typical of a rock band).
The video clearly shows a representation of a rock genre. It includes leather and dark clothing which is stereotypical of rock bands as is the dark lighting, this is to try to show the audience that touring is not very nice and not as glamorous as it seems.
The mise-en-scene of this video shows the band in New York and shows the skylines of the city, it also shows them lying around and look exhausted from the hectic lifestyle of touring. The music video involves a lot of short jumpy clips, cutting from one to another. This editing technique reflects that fast 'on tour' lifestyle.
The video mainly focuses on the band and in particular the lead singer, when the band is backstage it mostly shows all of them together hanging around and what not. This shows the band are close and are still happy together even though touring away from family and home is tough.
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